Book marketing expert john kremer is the author of 1001 ways to market your books, mentor to authors who have sold over a billion books, and founder of the billion book initiative to help the next generation of book authors sell another billion books. Keeping up with industry news and blogs is helpful, but if you really want to get indepth information, reading the top marketing books is still one of the best. It should be the number one task in your book marketing plan. Mar, 20 here are 3 tips for success in e book marketing. Otherwise you end up with hordes of disappointed potential readers. Book promotion tips for marketing your amazon kindle ebook.
Select one of your most popular blog posts because it will give you a better chance of getting attention. The book promotion professionals at iuniverse have established a few key marketing tactics and tips to help you develop a great strategy for promoting your book. Create a compelling campaign that would fuel the interest of your audience to download and share it among the people in their networks. Create a landing page and menu tab where people can.
Submit your website to any related group, company, or organizations website that has a website directory. Having a bestselling author credential on your resume is like a dream for many entrepreneurs. An ebook, or electronic book, is the digital form of the traditional book. Would you like to make your ebook stand out from the crowd.
Apr 02, 2020 whether you have 1 book or 20, find out the exact launch, tactics, and blueprints the top 1% of authors use to generate reliable royalties, market your book effectively with less effort, and beat the amazon algorithm to increase your book s visibility. As a busy marketer, it can be hard to keep up with the latest information. How to market your kindle ebook in 10 steps business 2. If you generate a thought leadership, topoffunnel e book, you might think your promotion efforts stop at the top of the funnel. How to use ebooks to improve your content marketing strategy. Great book marketing ideas that will get people snapping up your novel or nonfiction masterpiece. The bottom line is to practice selling your books one by one. Book marketing tips and book promotion ideas from expert john. Sign up for our free email newsletter list and get dozens of book marketing tips in our ebook book marketing graphics.
A 2012 report by publishing authority bowker suggests more than 87,000 titles appeared between 2010 and 2011, representing a 129 percent increase in the number of ebooks. You are responsible for ensuring that no tactics used to promote your book manipulate the kindle publishing service andor kindle programs. Here are a few tips in finding the right topic for your next ebook. Partner up with an influencer to promote your ebook. The book 500 social media marketing tips talked about how us as future business owners and entrepreneurs can help prepare ourselves to be as successful as we can. Marketing is everything you do to make your book more discoverable. Our author newsletter features exclusive book marketing content. Lets go through a quick list of some tips and tricks you can employ to help make marketing your book more successful.
Here are 7 actionable ebook marketing tips you can use right now. The reason most authors fail, is that they write a book and then start to tell people about it. You also receive our free gift, the ultimate author checklist for book marketing online. How to market your kindle ebook in 10 steps wishpond. Mar 14, 2018 great book marketing ideas that will get people snapping up your novel or nonfiction masterpiece.
By having an ebook landing page on your website whether youre selling you book directly or through amazon, you give yourself more marketing opportunities to promote your book. Remember, your marketing efforts should be designed to help you build a solid author platform. You are not only selling a product, but you are also selling yourself. We apply the same book promotion tactics to ebooks as we do with printed books, and ebooks offer even more promotional opportunities. Since then ive bribed scott to share his tactics and knowledge. Box 2154 suwanee, ga 30024 contact us author newsletter. Like all things, building a following on social media takes time. Before you implement any of your marketing strategies, its important to create a plan. Regardless of whether you are an enthusiastic beginner selfpublisher or. Youre getting ready to publish your fiction book on kindle direct publishing kdp. When to start marketing your book and how to balance your time. Use social media channels to generate buzz about your ebook.
Here are six ebook marketing tips to help you start selling, beginning with linking up with an influencer. Below you will find many such things, but we urge to push the limits, push yourself outside your comfort zone as it relates to. Social media can be a powerful tool when it comes to marketing efforts for your book if done well. Ebook marketing tips for success combined book exhibit. Aug 16, 2018 well help you learn how to market a selfpublished book with these basic tips. We are industry leaders with a long track record of success working on more than 3,500 books since our founding in 1997. Boost your book s success and sell more copies of your book by following 20 marketing tips and tactics for selfpublishing authors. The easiest way to build your platforms from the ground up is to find other people in the same space as you, writing and publishing their books. So i apologize to all those who have asked me these two. Jul 29, 2015 get your free copy of the social media strategies ebook.
He tells all his fortyplus authors sell one book at a time. Marketing and publishing experts share tips on how to fatten up your content marketing tools with ebooks, as well as offer best practices and advice on how to get the most roi from your. Do you want to market your ebook to the right audience. Tips for using highquality graphics to promote your writing. Truth be told, both books and ebooks pretty much amount to nothing if the author fails to market and promote it properly.
You can also create a website for your book, post on message boards, join user communities, and promote. Have a need to read that free ebook on your apple iphone or ipad, then download and save that ebook to your ibook app for consumption now or later. The full ebook includes 25 social media strategies that weve pulled from some of the most popular buffer blog posts. Theresanother piece to the ebook selling puzzleand thats marketing.
Ironically one of the tips in the book is to be sure that your copy is free of grammatical and typographical errors. Writing ebooks can be a fun and rewarding way to get your work out there. By having an ebook landing page on your website whether youre selling you book directly or through amazon, you give yourself more marketing opportunities to promote your book and drive traffic to your site. And good news if you dont write childrens books, you can take these principles and strategies and apply them to your own genre and make them work for you. Ebook marketing doesnt start when your book is in the stores. My name is jason mcdonald, and im excited to be your guide to the funfilled and enriching task of business marketing. Five simple ways to promote your selfpublished book. Dont forget the marketingso youve published to kindle, but thesales havent come rolling in. All of the tips were original and made me rethink how i will launch my own book. Here are a few cool examples of using flipsnack for digital books. Youre about to publish your ebook on kindle direct publishing kdp. Includes tips on building mailing lists, running promotions and advertising. Its probably not a lack of time thats the problem, more so a lack of understanding how to measure content marketing roi. A 2012 report by publishing authority bowker suggests more than 87,000 titles appeared between 2010 and 2011, representing a 129 percent increase in the number of e books.
Promoting an ebook goes well beyond creating a landing page and tweeting a link. As youd expect from the title, the book is neatly broken down into the aforementioned tips. Once your ebook is published on your site, dont forget to promote it. Author and publisher michael wiese has been writing and marketing books successfully for over three decades. But in the world of marketing everything should be measured, otherwise how do you know if your strategy is the right one for your. Sep 25, 2017 follow the sales funnel guide, with 27 tips, for ebook promotion to ensure your latest content is hitting on all cylinders content marketing institute.
Marketing your book for selfpublishers and indie authors. Marketing is the one aspect authors, again and again, lament gives them the biggest headaches. The wonderful thing about marketing yourself as an author is that there a virtually limitless ways to do it. Connect with potential readers for free over social networks. Believe me, just because youve put your content into a book doesnt mean. A planned approach can not only attract prospective readers, but also generate leads and actual sales. Book marketing for selfpublished authors ten tips updated february 7, 2020 derek haines 9998 views 8 comments selfpublishing is not a new phenomenon anymore as it has now become an integral part of the publishing industry. Aug 01, 20 promote and market your book like a master. May 06, 2014 so here are some book marketing tips for promoting your book and boosting your sales. Here are five tips on how to promote your selfpublished book.
Dont let content offers collect dust written by amber callan inbound marketing preaches content creation, but you shouldnt create content without first figuring out who youre marketing to and how you will market to them. Start link building by creating valuable resources and building relationships with site owners that would find those resources to be worth sharing. If you are just starting your selfpublishing journey you might as well get our 2018s best selfpublishing resources article. By having an ebook landing page on your website whether youre selling you book directly or through amazon, you give yourself more marketing opportunities to promote your book and drive. How to promote an ebook when you have no money for advertising. Another reason for doing this, aside from the real estate part of it is the book marketing promotions you can do using your ebook that arent available to you with only a print book.
How to selfpublish your book, distribute your book, and promote your book. Heilmann leads with a few gentle reminders before she gets into the tips. A good idea at the time but the technology and the web to distribute the content wasnt ready. Run a social media giveaway, gift your books to readers at an event, or send copies to newsletter subscribers. Jun 05, 20 30 tips for marketing your kindle ebook 1. This is an ideal scenario when it comes to marketing your book. Before you start on your ebook, the first step you should do is topic research. I also found that when i gave away my ebooks for free for a 5day giveaway. Choose the right categories and keywords for your book.
Create a facebook page or custom tab just for the book. Let me know how you do and share your ebook marketing tips in the. Whether you have 1 book or 20, find out the exact launch, tactics, and blueprints the top 1% of authors use to generate reliable royalties, market your book effectively with less effort, and beat the amazon algorithm to increase your books visibility. Ebook marketing tips that work 6 strategies you can follow. Other departments and audiences can benefit from your e book, which will ultimately lead to revenue for your organization, which should be an end goal for you, too. According to statista, of the total book sales worldwide, the ebook market share is. This is a book about better thinking, better doing, and better measuring when it comes to marketing your business. Ten years ago print books accounted for more than 99. Having one will build hype, give you a potential email list have people sign up for the book when it is first released and you will have an automatic email list for future updates and marketing opportunities, and an effective way to give your ebook its own little corner without. Read further for a full list of the strategies that are included as well as a sample page from the book. I wont, however, because it would end up being a very long list of credits. Having examples would lend more credibility to the book and himself as a social media marketing guru. Jim kukral is a bestselling author and top internet entrepreneur. Do you want to receive free book marketing tips and important updates about new author tools.
Here are 9 uncommon tips that ive used to turn my books into bestsellers, including my selfpublished wall. Also home of the author hangout, a hangout on air and podcast to help authors. Landing pages are not just popular, they are necessary. Here are a few ebook marketing tips so that it aids your book promotion efforts.
Dont be fooled by the smaller number, penny takes it back to whats truly important when marketing a book, starting with my alltime favourite tip, be consistent. How to effectively market your ebook small business trends. Whats this radical kumbaya notion doing in a checklist of ebook marketing tips, you ask. Youre welcome to promote your book through thirdparty websites and other services, but we encourage you to monitor the tactics they use to promote your books. This is a vital step in the promotion and marketing of your book, andif done rightwill make the rest of the process infinitely easier. Smith publicity is an ebook marketing firm with unrivaled capabilities. Book marketing expert john kremer is the author of 1001 ways to market your books, mentor to authors who have sold over a billion books, and founder of the billion book initiative to help the next generation of book authors sell another billion books if you need book marketing tips or other information on writing, publishing, and marketing. Book on marketing 2020 the marketing book jm internet. Sep 03, 2018 smart ebook marketing works like a magnet to bridge the gap between readers unmet desires and your books ability to satisfy those desires. Do you dream of publishing a book that will captivate your audience, generate new sales, grow your email list, and catapult your business. This post also comes with a free downloadable checklist to help you promote your book. I would have liked to see examples, both written and visual, of posts the author has used and ads hes placed.
Marketing tips to build marketing momentum and awareness give away some books for free. Aug 27, 2019 if youre wondering how exactly to market your ebook so youre earning revenue from sales, weve got you covered today. Beyond professional media outreach, there are so many tips, ideas and even tricks and insider tactics. Ebooks have been with us for a long time with angela ruiz robles a teacher from spain patenting the mechanical encyclopaedia, the first ebook reader that was intended to reduce the number of books her students had to bring to school. Once your book is written, though, it can be a challenge to find readers, particularly because youre working without a publishing house to. Follow the sales funnel guide, with 22 tips, for ebook promotion to ensure your latest. Led by a crew of authors, poets, bloggers, and artists, bookbaby is dedicated to helping all writers publish successfully. You should be promoting your ebook at every opportunity months and years after it is published. Nov 07, 2018 marketing your ebook on amazon can be simple. This backbypopular demand post has been updated because promotion of your content and practical steps to do so are always needed. Thats why today im going to give you some tips for marketing your own book. The title of this post should be credited because i have been asked how to market a selfpublished book or how to promote a book, so many times. Attract readers with a great book sales description.
Pennsauken, nj about blog founded in 2011, bookbaby has grown to become the nations leading selfpublishing company. Smart ebook marketing works like a magnet to bridge the gap. You can and are recommended to start promoting once you started writing friendly reminder. Apr 12, 2018 more details in my book, how to market a book, available in ebook. It doesnt even have to start after youve written a book. Once your book has been vetted through kdp and is live, make your ebook landing page public. Sep 12, 2019 boost your books success and sell more copies of your book by following 20 marketing tips and tactics for selfpublishing authors.
Book marketing tips and book promotion ideas from expert. How to find and fix your book sales problem with dave chesson duration. Here is how to market your ebook that will be sure to gain some traction. If theres one question that is eternal and ongoing in our author community, then its how to sell more books sales are always on our mind and wherever we are in the bestseller chart, we look a little enviously at those above us in this article, we have ideas and solutions for you 50 of them in fact which should be more than enough ways to promote your book. These nine tips will help you come up with a great idea, do your research, and get your first draft written. If you wrote a book and youre not getting the results you want, then this guide is for you. Here are seven proven ebook marketing strategies you can implement immediately, at no cost. Create profiles on sites like facebook and twitter to promote your book.
Because everyone will be able to find you and download your book. Book marketing tools creating author tools and providing. Of course, you need to promote your book and do enough marketing to get the word about your book. Here are thirty of the best tips formarketing your kindle. Giving it a push into the limelight is a huge job but it doesnt stop there. Find out who your book appeals to, get to know those people well, and be where they are, both online and off. If youre a fiction writer, its much easier to make a lot of money. What are your three main tips for writers who are considering writing an e book.
There is sure to be something here that will help spark your creativity in finding ways to promote your book. He teaches the internet marketing certificate program at the university of san francisco and is one of the top experts on ebook marketing. Did you know that over half of marketers dont measure the roi of their content. Shes sharing 11 powerful ways to market childrens books.
But if you dont, you risk being left in the dust by competitors. Finding where to do this is not so obvious, but here is where you can import your posts and republish on medium. On launch day, throw a party for your ebook on your main social media platforms, have giveaways such as a sample chapter, offer special discount for a few days. As with all marketing, you need a good plan for launching and promoting a new ebook. Instead of trying to sell your book to faceless thousands, find one person who needs and wants your book. Go to your profile and select stories, and not new story.
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